THE FUNCTION OF THE SET AND FROZEN EXPRESSIONS IN THE MODERN GREEK LANGUAGE IN NEWS, ADVERTISING AND MEDIA: A CORPUS BASED APPROACH.

Abstract

This paper studies the function of the set and frozen fixed expressions in Modern Greek in news, media and advertising. Its purpose is to describe, through the building of a digital corpus the way that newspapers, magazines, TV programs and advertisements use these expressions and understand the reason for their stabilization and change into types.