MOTIVATION, PERSONALITY TYPE AND THE CHOICE BETWEEN SKILL AND LUCK GAMBLING PRODUCTS

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Published: May 29, 2015
DOI: https://doi.org/10.5750/jgbe.v9i1.891
Keywords:
Motivational aspects of gambling Online gambling Skill and luck games Marketing and public policies in the gambling sector.

Main Article Content

Alessandro Gandolfo
Department of Economics and Management - University of Pisa
Valeria De Bonis
DIGEF-Sapienza University of Rome

Abstract

We analyze differences in gambling motivations for skill and luck gamblerson the basis of a questionnaire distributed to students from the University of Pisa (Italy). We find that the probability of playing skill rather than luck games is positively correlated to being a male, to the socialization motive and to having a planning attitude, that we use to define the kind of amusement experienced in gambling, while it is negatively correlated to the money motive, the perceived risk of losing social esteem, and age. Results are then applied to marketing strategies and public policies, with particular attention to the online environment.

Article Details

Issue
Vol. 9 No. 1 (2015)
Section
Articles

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