MOTIVATION, PERSONALITY TYPE AND THE CHOICE BETWEEN SKILL AND LUCK GAMBLING PRODUCTS

Main Article Content

Alessandro Gandolfo
Valeria De Bonis

Abstract

We analyze differences in gambling motivations for skill and luck gamblerson the basis of a questionnaire distributed to students from the University of Pisa (Italy). We find that the probability of playing skill rather than luck games is positively correlated to being a male, to the socialization motive and to having a planning attitude, that we use to define the kind of amusement experienced in gambling, while it is negatively correlated to the money motive, the perceived risk of losing social esteem, and age. Results are then applied to marketing strategies and public policies, with particular attention to the online environment.

Article Details

Section
Articles

References

Aasved, Mikal (2003), The Sociology of Gambling, Springfield: Charles C. Thomas.

Abbot, David. A. and Shawn L. Cramer (1993), “Gambling Attitudes and Participation: A Midwestern Study”, Journal of Gambling Studies, 9 (3), 247-263.

Brindley, Clare (1999), “The Marketing of Gambling on the Internet”, Internet Research: Electronic Networking Applications and Policy, 9 (4), 281-286.

Brown, Daniel J., Dennis O. Kaldenberg and Beverly A. Browne (1992), “Socioeconomic Status and Playing the Lotteries”, Sociology and Social Research, 76, 161-167.

Browne, Beverly A. and Daniel J. Brown (1994), “Predictors of Lottery Gambling Among American College Students”, Journal of Social Psychology, 134 (3), 339-347.

Capra, C. Monica, Bing Jiang, Jan B. Engelmann and Gregory S. Berns (2013), “Can Personality Type Explain Heterogeneity in Probability Distortions?”, Journal of Neuroscience, Psychology, and Economics, 6 (3), 151-166.

Clotfelter, Charles T. and Philip J. Cook (1993), “The ‘Gambler’s Fallacy’ in Lottery Play”, Management Science, 39 (12), 1521-1525.

De Viti De Marco, Antonio (1936), First Principles of Public Finance, London: Jonathan Cape.

Eadington, William R. (2004), “The Future of Online Gambling in the United States and Elsewhere”, Journal of Public Policy & Marketing, 23 (Fall), 214-219.

Fang, Xiang and John C. Mowen (2009), “Examining the Trait and Functional Motive Antecedents of Four Gambling Activities: Slot Machines, Skilled Card Games, Sports Betting, and Promotional Games”, Journal of Consumer Marketing, 26 (2), 121-131.

Gandolfo, Alessandro and Valeria De Bonis (2011), “Evoluzione e innovazione del gioco pubblico in Italia: analisi esplorativa di un mercato in rapido cambiamento”, Finanza, Marketing e Produzione, Milano: EGEA, 3, 105-137.

Gariban, Ghazaleh, Sytze F. Kingma and Natalia Zhorowska, “Never a dull day. Exploring the material organization of virtual gambling”, in R. Cassidy et al. (Ed.), Qualitative Research in Gambling. Exploring the production and consumption of risk, London: Routledge, 107-121.

Grifiths, Mark (1995), Adolescent Gambling, London: Routledge.

Griffiths, Mark, Jonathan Parke and Richard Wood (2010), “Online Poker Gambling in University Students: Further Findings from an Online Survey”, International Journal of Mental Health and Addiction, 8, 82-89.

Herring, Mary and Timothy Bledsoe (1994), “A Model of Lottery Participation: Demographics, Context, and Attitudes”, Policy Studies Journal, 22 (2), 245-257.

Ladouceur, Robert and Michael Walker (1996), “A Cognitive Perspective on Gambling”, in Paul Salkovskis (Ed.), Trends in Cognitive and Behavioral Therapies, New York: John Wiley and Sons, 89-120.

Lam, Desmond (2007), “An Exploratory Study of Gambling Motivations and Their Impact on the Purchase Frequencies of Various Gambling Products”, Psychology and Marketing, 24 (9), 815-827.

McDaniel, Stephen R. and Marvin Zuckerman (2003), “The Relationship of Impulsive Sensation Seeking and Gender to Interest and Participation in Gambling Activities”, Personality and Individual Differences, 35 (6), 1385-1400.

Miller, Rohan (2006), “The Need for Self-Regulation and Alternative Dispute Resolution to Moderate Consumer Perceptions of Perceived Risk with Internet Gambling”, UNLV Gaming Research & Review Journal, 10 (1), 51-58.

Miyazaki, Anthony D., Anne M. Brumbaugh and David E. Sprott (2001), “Promoting and Countering Consumer Misconception of Random Events: The Case of Perceived Control and State-Sponsored Lotteries”, Journal of Public Policy and Marketing, 20 (2), 254-267.

Netemeyer, Richard G., Scot Burton, Leslie K. Cole, Donald A. Williamson, Nancy Zucker, Lisa Bertman and Gretchen Diefenbach (1998), “Characteristics and Beliefs Associated with Probable Pathological Gambling: A Pilot Study with Implications for the National Gambling Impact and Policy Commission”, Journal of Public Policy and Marketing, 17 (2), 147-160.

Repetti, Toni and So Yeon Jung (2013), “Building the First Gaming Master’s Program: An Industry Perspective”, UNLV Gaming Research & Review Journal, 17 (2), 63-79.

Rogers, Paul (1998), “The Cognitive Psychology of Lottery Gambling: A Theoretical Review”, Journal of Gambling Studies, 14 (2), 111-134.

Siemens, Jennifer C. and Steven W. Kopp (2011), “The Influence of Online Gambling Environments on Self-Control”, Journal of Public Policy & Marketing, 30 (2), 279-293.

Smith, Julie (2000), “Gambling Taxation: Public Equity in the Gambling Business”, Australian Economic Review, 33 (2), 120-144.

Taylor, Charles R. and Steven W. Kopp (1992), “Games Contests, and Sweepstakes Run Afoul: A State of Legal Disorder”, Journal of Public Policy & Marketing, 10 (Spring), 199-213.

Tse, Samson, Max Abbott, Dave Clarke, Sonia Townsend, Pefi Kingi and Wiremu Manaia (2005), Examining the Determinants of Problem Gambling, Health Research Council of New Zealand, Auckland UniServices Limited, University of Auckland.

Volberg, Rachel A. (2003), “Has There Been a ‘Feminization’ of Gambling and Problem Gambling in the United States?”, The Electronic Journal of Gambling Issues, 8, http://www.camh.net/egambling/issue8/feature.

Walker, Douglas M. (2007), “Problems in Quantifying the Social Costs and Benefits of Gambling”, American Journal of Economics and Sociology, 66 (3), 609-645.

Walker, Michael B. (1992), The Psychology of Gambling, Oxford: Pergamon Press.

Watson, Stevie, Pearson Liddell Jr., Robert S. Moore and William D. Eshee Jr. (2004), “The Legalization of Internet Gambling: A Consumer Protection Perspective”, Journal of Public Policy & Marketing, 23 (Fall), 209-213.

Welte, John W., Grace M. Barnes, W.F. Wieczorek, Marie Cecile Tidewell and John. Parker (2002), “Gambling Participation in the U.S. – Results from a National Survey”, Journal of Gambling Studies, 18 (4), 313-337.

Williams, Robert J., Dennis Connolly, Robert T. Wood and Nadine Nowatzki (2006), “Gambling and Problem Gambling in a Sample of University Students”, Journal of Gambling Issues, 16 (April), 1-14.

Williams, Robert, Robert T. Wood and Jonathan Parke (2012), The International Handbook of Internet Gambling, London: Routledge.