IMPROVING FORECASTING ACCURACY IN CORPORATE PREDICTION MARKETS – A CASE STUDY IN THE AUSTRIAN MOBILE COMMUNICATION INDUSTRY

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Martin Waitz
Andreas Mild

Abstract

Corporate prediction markets forecast business issues like market shares, sales volumes or the success rates of new product developments. The improvement of its accuracy is a major topic in prediction market research. Mostly, such markets are using a continuous double auction market mechanism. We propose a method that aggregates the data provided by such a prediction market in a different way by only accounting for the most knowledgeable market participants. We demonstrate its predictive ability with a real world experiment.We want to thank Günter Fädler from pro:kons, an Austrian provider of prediction markets, for his support and providing us with the data sets used in this paper.

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