INTERNET SPORTS BOOKS OPERATING IN AN INEFFICIENT MARKETPLACE

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George Diemer

Abstract

This research challenges widely accepted theories regarding sports gambling and the bookmaking industry.  Specifically, the assertions by Strumpf (2003) and Levitt (2004) that risk-seeking bookmakers maximize profit rather than minimize exposure is tested. To do so, this research focuses on an area that few scholars have explored: internet sports books.  A unique data set to analyze the dynamics of competition in NFL gambling industry is used along with a different estimation technique than other scholars have used: cluster analysis. The results of cluster analysis offer insight into the data structure. An alternate hypothesis regarding the workings of the industry are tested to better understand this data structure.

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References

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Data was collected and checked from the following sites:

www.sbrlines.com

www.betswwts.com

www.pinnaclesports.com

www.vipsports.com

www.betjamaica.com

www.betcris.com

www.hollywoodsportsbook.com

www.5dimes.com

www.bowmans.com

www.canbet.co.uk

www.wsex.com

www.mrnfl.com