INTRODUCTION

Abstract

Welcome to this special edition of the Journal of Gambling Business and Economics.In Great Britain, it has become a regulatory and commercial imperative, to better understand consumer behaviour in relation to gaming machines and gambling-related harm. Businesses seek to improve their offering of gambling-related products and services in relation to market demand which may include changes to game parameters (e.g., increases in stakes and prizes). The regulator seeks to foster an environment where the gambling industry can flourish, but not at the expense of the well-being of consumers generally, and vulnerable players in particular.